In the Press

Perks of permanent makeup at Vania Inc

Vania Bailey makes sure her measurements are spot on before she begins


Gone are the days when there is any need to draw on your eyebrows.

The thin, often not so straight, self-applied dark lines can age your face far quicker than time.

Today permanent makeup offers you the chance to have balanced brows that change the whole look of your face.

Vania Bailey of Vania Inc is an expert when it comes to permanent makeup, specialising in brows.

“Some people actually call me a brow magician,” Vania said with a laugh.

She has clients that return to her Hawke’s Bay salon, from all over the world.

“I feel really privileged that they return time after time and tell me it’s because they trust me and won’t risk letting anyone else touch their brows as permanent makeup is exactly that – permanent.

“I always recommend doing your research on who you choose as your brow artist; cheap and cheerful, often turns out to be disappointing and expensive.

“Brows frame the face and create a more youthful look, something that was highlighted during the recent lockdown.

“At the beginning of lockdown the mood was gloomy and unsettling. Having permanent makeup means there is one less thing you have to worry about in the morning. It gives you that extra confidence to take on the day.

“Clients who had already had their lips and eyes done felt it was an absolute godsend not having to worry what they looked like.

“One of the biggest things as we age is that our brow hair tends to thin, leaving those over-plucked eyebrows barely there, with very little shape.

“My clients are really happy with the results which looks so natural that people can’t quite put their finger on what it is that’s making you look so good.”

Vania has recently moved her salon to a beautiful new location where she caters to her clients’ individual needs in a professional and relaxed manner.

Her brows are designed to consider face measurements, colour and skin type – all with an artistic eye.

Vania transitioned from a makeup artist of more than 20 years’ experience, to a more “permanent” style five years ago.

“Vania Inc was born from seeing the need to make women look better and feel more confident about themselves.

“We live in a society where everything needs to be perfect and it’s unrealistic. What I provide is a natural, more confident look.”

Permanent makeup is a two-step procedure that requires a yearly top-up. This is to boost colour as it slowly fades from the skin over time.

“We are harder on our facial skin – with certain skincare products speeding up cell turnover. Certain skin types such as oily skin, can also have an effect.

“If the procedure is not maintained the eyebrows will lose their shape.”

Hawke’s Bay’s permanent makeup artist adds lip tattooing to her skills

Permanent makeup and eyebrow specialist, Vania Bailey has added to her skills and is now offering lip tattoo. Photo / Fiona Tomlinson


Hawke’s Bay’s permanent makeup and eyebrow specialist Vania Bailey has been offshore learning a new skill to add to her talented portfolio.

Now Bailey can offer permanent makeup for brows, eyeliner and lips. She tells Linda Hallabout the procedure of lip tattooing and says it’s perfect for women after a subtle approach to fuller lips.

Vania Bailey has added another bow to her string.

The permanent makeup and eyebrow specialist is now trained in lip tattoo.
One of the most influential and sought after permanent makeup and eyebrow specialists in Hawke’s Bay, Bailey started out as a makeup artist.

She soon found herself infatuated with geometry and the symmetry of eyebrows and was intrigued by their delicate form and precise lines.

Today her unique approach to creating the perfect brow has seen her reputation go from strength to strength.

“My purpose is to help women feel good about themselves, to give them the confidence they need to step out into this world and be the best version of themselves,” Bailey said.
“Properly groomed eyebrows hold more power and visual impact on overall facial appearance than any other singular feature.

“My job is to discover the potential in your existing shape and create the ideal brows you were always meant to have.”

Bailey uses fine hair-like strokes and machine shading to create a very natural looking brow.

“It’s common to see eyebrows that just don’t grow any more. Years of over plucking and health related illnesses contribute to this. Having a good set of eyebrows makes you look and feel younger. Permanent makeup can give you that definition that we need as we age.”

Before and after permanent makeup and eyebrow specialist Vania Bailey has worked her magic.


Bailey is constantly upskilling her craft, going offshore to learn new procedures – lip tattoo is perfect for women who want a subtle approach to a fuller lip using naturally toned pigments to blend and shade within or outside the natural lip line. Bailey will tailor your lip shade, and only uses natural colours – no reds allowed.

This procedure is perfect for women who want to get up in the morning and not fuss with lipstick. All you need is a bit of gloss. It is also good for women with scarring or uneven lip lines.

An anaesthetic is applied to the lips before the procedure.

However, Bailey says it is not for the faint-hearted so there is the option of visiting the dentist and having a dental block if you are concerned about the pain.

“As the tattoo is healing the pigment will deepen in colour so it is best to plan your tattoo around any important events or business meetings,” Bailey says.

“Like all permanent makeup the pigment is most dramatic 24 to 48 hours after the initial treatment. Refraining from touching the area with fingertips and applying nourishing antiseptic cream three times daily is most important.”

A retouch appointment is recommended within six to eight weeks.
Amazingly the lip tattoo lasts anywhere from three to 10 years along with the permanent eyeliner Bailey offers.

For eyebrows she recommends colour top-ups every 12-18 months.
“This is to ensure the brow strokes stay looking defined rather than a wash of blurred colour. Blurring does happen due to exposure to the elements and use of skincare products. Oilier skin types have been known to require a six to nine month refresh time as the pigment will fade at a much faster rate.

“It’s much easier to have a touch up in time rather that have to go back to the initial two procedures.”

All good things take time and there is a waiting list for Bailey so get in now – it’s well worth the wait.

Original article from Hawke’s Bay Today

Back to Beauty Basics

You know that term, fake it till you make it? No faking allowed here.

Instead, “Be it till you become it.” Here’s the thing – when you are looking and feeling your best, you ARE doing your best and you’re attracting the best.

Today, those wanting to achieve their professional goals know that managing their image to create a consistently memorable impression in the industry is a need, not a want. People who neglect their image will be left behind. And, you’ve been working way too hard to let that happen.

With so many beauty tips out there it’s challenging to narrow down what works for you without a lot of trial and error, or frustrating purchases. You’re on a budget so what do you do, bring it back to basics of course!

You need to find what works for your skin type and individual facial features and complement your image.

Most beauty and cosmetic counter staff are trained in specialising in products that will suit your skin. But, if you’re on a budget and can’t afford to buy all the beautiful high-end products, I’ll let you in on a few secrets; a good foundation forms the basis of your whole look and something you should never skimp on. The right foundation will decrease the amount of other products you need to apply afterwards. So, it’s always worthwhile to have your foundation professionally matched to your skin tone in natural lighting. Beauty store lighting is universally unforgiving.

Estée Lauder has brought out a new foundation Double Wear Nude spf 25 with hydrating staying power. No powder needed!

Mascara is a personal choice; there are many affordable brands on the market offering different effects for your lashes.

Bronzer, blush and highlighters are often available as a trio- great for travelling and a woman on the go.

Along with eyeshadow quads, go for a mixture of both light and dark shades.

Lips, are important and it pays to invest in a good nontoxic lipstick. I recommend Karen Murrall lipsticks. Keeping in mind, one or two shades darker than your natural lip colour works best.

With your brows, I highly recommend microblading as a long term investment which will save both time in your daily makeup routine and the purchasing of eyebrow products. For a dramatic evening look you can brush a little natural eyeshadow through them to create a nice ombré effect.

If you’re going out straight after work and you only have five minutes to do your makeup, you just need to define your eyes with a dark brown or soft black longwearing pencil and a few more coats of mascara. For a little more va va voom add a set of false lashes, nothing too big. Complete with a fresh coat of lippy with a dab of gloss, taking you from day to night.

Solution for fuss-free makeup

If, like me, you wear eyeliner but are finding it, shall we say, a little bit challenging to see what you are doing, then I have the solution for you – permanent eyeliner.

Hawke’s Bay professional makeup artist Vania Bailey has added this talent to her ever-growing list.

She says permanent eyeliner is fantastic for those ladies who want fuss-free makeup. “It’s great for those that struggle to apply eyeliner as it will never melt off your face, so to speak,” Vania says.

Read more about how to nourish and flourish over at the Hawke’s Bay today.

Winter a time to nourish and flourish

Vania Bailey is a professional makeup artist, and is also known as Hawke's Bay's Brow Queen.

Winter is a time to not only nourish your body, but to reflect and count your blessings, says Vania Bailey.

The professional makeup artist and Hawke’s Bay “Brow Queen” believes in not only taking care of yourself, but also other people.
“First take care of yourself. Winter is a great time to change your skin care. Try something different. We need something a bit more nourishing on our skin during these cold months.

Read more about how to nourish and flourish over at the Hawke’s Bay today.

Women need to ‘ignite the spark’

Alex Lewis after her makeover.

VANIA BAILEY has big plans for 2017 – she wants to help women empower themselves. “This year is about looking after yourself. If you don’t take time out for yourself you are doing yourself and everyone around you a disservice,” Vania says.

“It can be as simple as sitting device-free and having a cup of tea. For me, I like to recharge in nature. “So many women get beaten down with life and forget who they are and how fabulous they can be.”

Read more about how Women need to ‘ignite the spark’ over at the Hawke’s Bay today.

Taking brows to a new level

Linda Hall's eyebrows before and after

“FOR THE past two weeks every time I look at myself in the mirror, my eyes go straight to my eyebrows. I love them. They are absolutely amazing. They have gone from thin, scraggly, unshaped and dull to perfectly shaped and coloured frames to my face. All thanks to Vania Bailey and her feather touch tattoo, also known as microblading.”

Read more about how Lynda Hall took her brows to a new level with Vania Bailey over at the Hawke’s Bay today.

Hot tips for racing day from Hawke’s Bay fashionista


Read Vania’s race day advice over at the Hawke’s Bay today.